FIFA did this for the 2006 World Cup in Germany and they’re doing it again for the 2010 World Cup in South Africa. It must have made them some money…
They commission a bunch of artists to make prints to commemorate the event.
The Official Art Poster Edition of the 2010 FIFA World Cup South Africa comprises works on football by seventeen internationally acclaimed artists with a special relation to the African continent. 2010 art prints have been made of each of the seventeen football artworks. These prints are now available as a strictly Limited Edition of Official Art Posters. Including famous top-ranking artists such as William Kentridge, Marlene Dumas and Romero Britto, the Official Art Poster Edition 2010 FIFA World Cup South Africa is an art collectible as well as a high-profile fan item.
You can find out more about the artists and order prints here. Prices range from 90-210 Euros.
Dundas FC gives top marks to Kentridge, Mehretu, Geers, Eastman and Biao.