South African Smarteez

Smarteez are a group of DIY designers form Soweto. They are the trendsetters in South Africa. They stand out.

During our stop-over in Amsterdam we picked up the latest issue of Dazed and Confused, which devoted about one third of its content to South Africa. It makes for a most fascinating read on a fascinating place and we highly recommend you pick it up, despite the Crystal Castles cover. There is a lengthy piece featuring Smarteez.

While waiting for the bus for this evening’s match between Spain and Chile in Pretoria we saw the Smarteez hanging out in Melrose Arch, a mini-Yorkville in the Northern Suburbs of Jo’burg. They’re even more interesting in person.

For a video about the Smarteez, check out Dazed Digital.


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Filed under Art, Design, Fashion, South Africa, World Cup 2010

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